BRAND ACTIVATION DESIGNER
Under the direction of Evenko XM / Groupe CH
2025 Activations
Photographer Vincent Noël
Coca-Cola Pop Shop
Under the direction of the Evenko XM team / Groupe CH
Festivals : OSHEGA, ÎLESONIQ, LASSO 2025
Designer : Cloé Blais
Employment type: Full-time employee
The Experience
Festivalgoers step into an immersive corridor inspired by Coca-Cola’s iconic retro diner aesthetic, designed to spark social sharing and interaction.
Coca-Cola Soda Shop Zone : a customization experience where visitors create their own Coca-Cola Frozen Treat (soda flavor, vanilla scoop and toppings).
Lounge terrace zone : an elevated lounge offering a moment of pause above the festival grounds.
Results
Hundreds of visitors welcomed daily.
Several hundred pieces of spontaneous content generated and shared across social platforms..
Héma-Québec Consultation Booth
Under the direction of the Evenko XM team / Groupe CH
Festivals : ÎLESONIQ 2025
Designer : Cloé Blais
Employment type: Full-time employee
The experience
A dedicated consultation area designed to inform and raise awareness about blood donation.
A branded promotional item distribution area.
A shaded rest area offering festivalgoers a moment of relaxation..
Photographer Vincent Nöel
Molson Dime X Glory Challenge
Under the direction of the Evenko XM team / Groupe CH
Event : Dime Glory Challenge
Designer : Cloé Blais
Employment type: Full-time employee
The experience
A fingerboard-driven activation celebrating early-2000s nostalgia while connecting skate culture with Montréal’s urban identity. Participants are invited to:
challenge themselves on branded mini skate parks inspired by the city’s iconic structures;
create and share content through on-site filming opportunities;
engage with a social gathering space integrated into the fan plaza.
On The Road - ABSOLUT. Trailer
Under the direction of the Evenko XM team / Groupe CH
Event : Badlands Calgary 2025, Pride Toronto 2025
Designer : Cloé Blais
Employment type: Full-time employee
The Experience
A mobile brand activation aimed at amplifying Absolut’s presence across key Canadian cultural events. The experience combined an exterior engagement zone with an immersive trailer interior dedicated to new product discovery.
Badlands Music Festival (Calgary) : Strategic on-site presence of the Absolut trailer, extending brand visibility throughout Western Canada..
Toronto Pride : A bold, inclusive environment expressed through Absolut’s color palette, highlighting the brand’s ongoing support for diversity and queer culture.
Always & Tampax, House Of Flow
Under the direction of the Evenko XM team / Groupe CH
Festival : OSHEAGA 2025
Co-design : Jade DelaHaye, Cloé Blais
Employment type: Full-time employee
The experience
A brand-led activation designed to connect with festivalgoers through comfort, interaction and product discovery, while spotlighting Always FlexFoam and Tampax.
A branded product distribution wall introducing new releases and offering samples;
An interactive claw machine rewarding participants with instant prizes;
A branded lounge space encouraging relaxation and dwell time.
Photographer Vincent Noël
Moments Chanceux Loto Québec
Under the direction of the Evenko XM team / Groupe CH
Festival : Festival International de Jazz de Montréal
Designer : Cloé Blais
Employment type: Full-time employee
The Experience
Designed as a playful, interactive installation, the push’n pop experience invited festivalgoers to test their luck and engage in real-time play.
Participants could play and win instantly, creating moments of excitement and participation.
Winners were invited to enjoy an exclusive celebration inside the Loto-Québec lounge.
Additional projects carried out as a Technical Assistant, 2D/3D Draftsperson, Graphic Designer, 3D Rendering Artist and Set Decorator
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![Spotify Daylist]()
Spotify Daylist
Under the direction of Evenko XM / Groupe CH
Responsibilities : Technical Assistance, 3D Renderings, Print Graphic Design, Custom 3D Scenic Elements
Festivals : Les Francofolies, Festival International de Jazz de Montréal 2025
Employment type: Full-time employeeResults :
• Nearly 20,000 quiz participants
• Over 18,000 bucket hats distributed
• 1.5M+ impressions generated on-site and online
source : https://www.linkedin.com/company/evenko-xm/posts/?feedView=all -
![Lavazza : Activation]()
Lavazza : Activation
Under the direction of Evenko XM / Groupe CH
Responsibilities : Technical Assistance / 3D Renderings / Graphic Design (Concept & Print Visuals), Custom 3D Scenic Element Design
Employment type: Full-time employeeFestival : Festival International de Jazz de Montréal 2025
Lavazza video recap
Lavazza LinkedIn — Festival International de Jazz de Montréal -
![Le Café Lavazza]()
Le Café Lavazza
Under the direction of Evenko XM / Groupe CH
Responsibilities : Technical Assistance / 3D Renderings / Graphic Design (Print Visuals)
Employment type: Full-time employee
Festival : Festival International de Jazz de Montréal 2025Lavazza video recap Youtube
Lavazza LinkedIn — Festival International de Jazz de Montréalsource :
https://www.lavazza.ca/en/sport/montreal-jazz-festival-coffee-sponsor
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![La Loge Banque Scotia]()
La Loge Banque Scotia
Under the direction of Evenko XM / Groupe CH
Responsibilities : Technical Assistance, 3D Modeling, 3D Renderings, Graphic Design (Print Visuals), Custom 3D Scenic Element Design, Adjustment of Technical Scaffolding Plans, Scenic Furniture
Employment type: Full-time employeeFestival : Osheaga 2025
Photographer : Vincent Noël
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![Le Patio TD]()
Le Patio TD
Under the direction of Evenko XM / Groupe CH
Responsibilities : Technical Assistance, 3D Renderings, Graphic Design (Print Visuals), Custom 3D Scenic Element Design
Employment type: Full-time employee
Festival : Festival International de Jazz de Montréal 2025 -
![Santa Margherita Wine Bar]()
Santa Margherita Wine Bar
Under the direction of Evenko XM / Groupe CH
Responsibilities : Technical Assistance, 3D Renderings, Graphic Design (Print Visuals, Design), Custom 3D Scenic Element Design
Employment type: Full-time employeeFestival : Osheaga 2025
Photographer : Vincent Noël
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![La Station Desjardins]()
La Station Desjardins
Under the direction of Evenko XM / Groupe CH
Responsibilities : Technical Assistance, 3D Renderings, Graphic Design (Print Visuals, Design, CNC Cutting), Custom 3D Scenic Element Design
Employment type: Full-time employeeFestival : Festival International de Jazz de Montréal 2025
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![La connexion Rogers]()
La connexion Rogers
Under the direction of Evenko XM / Groupe CH
Responsibilities : Scenic Furniture Layout, Custom 3D Scenic Element Design, Set Layout
Employment type: Full-time employeeFestivals : Les Francofolies, Festival International de Jazz de Montréal 2025
Photographer : Vincent Noël
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![La Conciergerie Virgin Mobile]()
La Conciergerie Virgin Mobile
Under the direction of Evenko XM / Groupe CH
Responsibilities : Technical Assistance, 3D Renderings, Graphic Design (Print Visuals + Design), Custom Scenic Element Design
Employment type: Full-time employeeFestival : ÎLESONIQ 2025
Photographer : Vincent Noël
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![La Conciergerie Bell]()
La Conciergerie Bell
Under the direction of Evenko XM / Groupe CH
Responsibilities : Technical Assistance, 3D Renderings, 3D Modeling (Scenic Elements)
Employment type: Full-time employee
Festivals : Osheaga, Lasso 2025Photographer : Vincent Noël
As a Brand Activation Designer, I am involved throughout the entire process - from early ideation to on-site execution. I design experiential worlds aligned with brand DNA, where moodboards, concepts, art direction and 3D modeling come together to shape cohesive, immersive and engaging environments.
I develop spatial layouts and production-ready technical drawings in close collaboration with workshops, suppliers and production teams.
On site, I oversee installation, fine-tune final details and maintain rigorous quality control, ensuring the activation fully embodies the original creative vision.
Each project is documented and analyzed to continuously refine a precise, creative and performance-driven approach.
Key Responsibilities
Strategic analysis of client needs, brand objectives and event-specific constraints.
Creative ideation and conceptual development through moodboards, art direction and experiential concepts.
Design of spatial layouts and environments, with a strong focus on flow, circulation and user experience.
Advanced 3D modeling and visualizations, exploring volume, materials, lighting and atmosphere.
Development of the activation’s visual identity, including art direction, signage and brand expression.
Creation of production-ready technical drawings: elevations, assemblies, material specifications and print templates.
Close collaboration with workshops, suppliers, printers and AV partners throughout the production process.
Production oversight and quality control, including revisions, validations and approvals.
Logistics coordination and installation planning.
On-site supervision, including installation, final refinements and quality assurance.
Comprehensive project documentation, post-event analysis and archiving of deliverables.